Founded in 1995, Sapphire Enterprises SAL is a leading consumer goods business.
We do this by off​ering smokers a greater choice of unique and enjoyable products.

We are a leading company with truly international credentials. Spread across six continents, our regions are the United States of America; Americas & Europe (AME); and Asia Pacific, Middle East & Africa (APMEA).

Many of us are based in offices, factories, tech hubs and R&D centres. Lots of us, though, also spend our time out on the road, helping and advising tobacco farmers and the retailers who sell our products; both valued partners who have always played a major part in our success.

Our heritage – and the foundation of our success – is in cigarettes. However, we recognise the world is changing. We have a clear purpose by reducing the health impact of our business.

Put simply, we believe that smokers must have access to better choices .